![]() This has led him to a six-month journey of research for a product that would solve his problem.Ĭoming out empty-handed from his research, Tope spent six months analyzing the strengths and weaknesses of existing scheduling automation tools and ended up getting a flight ticket to Kyiv, Ukraine. ![]() There he started working with Railsware-a software development company-and sowed the seeds of a $60 million SaaS Calendly. How Calendly Attracted Their First 1000 Customers (2013) Calendly’s Top 3 Success Elements Six months and $200K later, Awotona launched Calendly’s MVP (Minimum Viable Product) in 2013, and he never looked back since. seamless UX and elimination of time zone related issues)Ģ- Simplify design functionally and aestheticallyģ- Maximize integrations and facilitate their use Having studied competition before launching the product, Calendly had to focus on three elements to stand out:ġ- Reduce the steps it takes to schedule a meeting using the tool (i.e. With these problems solved, the next challenge for Calendly was to get their product out there.Īnd given the nature of the SaaS, that was not the biggest challenge Calendly faced. Using Calendly dictates sharing “” links with outside parties, which automatically introduces them to the product without any advertisement or marketing costs for Calendly. It is a hybrid product, in the sense that it serves B2B and B2C users alike. ![]() Calendly’s #1 Marketing Strategy: The Upside Down Funnel Add this to the inherent virality of the product and you get an infinite pool of users.
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